Artist Management

  Remaining Grounded with Ground Rules Ever dealt with a lead guitarist or vocalist that was just a little too sure of themselves? What about the age old position of being the only person in the band treating it like a business, and feeling like nobody else cares like you do? Odds are that if you have dealt with the issues of ego, politics, or finances then you have seen how, when left unchecked, these issues can lead to results as severe as splitting the group up.  Have you ever considered establishing a simple set of ground rules? Ground rules may sound unnecessary as they outline common sense items, but if introduced early during a team's inception they can serve as a map to help you avoid otherwise devastating pitfalls.  To give your ground rules the best chance of success, you should get the entire team to buy in, or approve, the items covered. Making sure that everyone in the band has their voice heard and concerns addressed is the best way to ensure these rules are...

  Tough Lessons From an Artist As an artist, we all have the same goal which is, we want people to hear and experience our product. Fortunately, we live in an age where there is an abundance of options for connecting your music with fans online. The problem though, is that not all platforms are created equally...in terms of policies and rights, but more importantly, not all platforms have your best interests in mind.  It may seem like something we take for granted after being desensitized to all of the ‘user acceptance agreements’ that must be accepted on practically every piece of digital software that we use. While most of these you can get away with simply scrolling to the bottom and accepting, some of the larger licensing platforms can be a bit tricky, and downright threatening to your career, and should be read through much more carefully. To help illustrate this, I would like to share a personal experience so that you may be able to avoid some similar pitfall in the futu...

  The Value of Networking as an Unsigned Artist As a band or unsigned musical artist working without the support of a record label, networking is single handedly one of the most beneficial skills that you can employ to boost your career. What is even more significant though, is that so few artists, or professionals for that matter, actually do it. Is it because they don’t know how, they feel dirty about it, or something entirely different? Fortunately in this article, we will expose you to not only what good networking is, what it is NOT, why you should be doing it, and how! Traditionally, the term networking has been reserved for those professionals who connect with other professionals from their industry, to uncover employment opportunities. Today however, with the rise of freelancing and the entrepreneur mindset such that a local band would have, networking properly can provide so many benefits beyond that of simply getting employed. For the context of this article, networking i...